Google has begun to take a much-needed step in banning the promotion of content or advertisements peddling climate disinformation, consequentially denying monetization or influence of creators that engage in such campaigns. Using automated tools and human review, Google and YouTube will be enforcing a filter-like process that would detect and pull out content that demeans climate change and its effects as “hoaxes” or “scams”, or dispute expert findings on climate change with baseless claims, ultimately thwarting creators and platforms that profit off from these misleading contents.

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Dismantling Climate Change Disinformation

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